Innovate DELIBERATELY

Braden Kelly has asked a number of us to respond to the question “Who has the technology and where would it live in a business?” This is really a question we are asked quite frequently by our clients. The answers are predicated on the strategic goals of the firm. First, consider who “owns” technology.

Many companies will argue that the CEO “owns” advancement, and they’re correct, to a point. Anyone with any amount of experience working on innovation will let you know that an engaged, involved executive team is vital to success when innovating. However, a CEO simply doesn’t have enough time or bandwidth to get involved in every decision and deal with all the disparate groups and activities that are involved. A CEO needs to make clear strategies and declarations about the innovation’s purpose, and ensure the task is conducted effectively and measured. OK, if the CEO doesn’t “own” innovation, who does?

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I’ve written before that bigger firms might need a Chief Innovation Officer, but only when that role is accurately defined. Since innovation can happen anywhere in the business anytime, we certainly don’t want to place all the emphasis on one individual or team. Our preferred model is an innovation team that sponsor innovation, defines the procedures, methods, tools, and vocabulary for the business, and works on disruptive or “white space” ideas. Just as there is one common graph of accounts or one standard purchasing process, we have to create common advancement methods and tools, and be able to roll up the total results.

This central creativity team can report to a CIO, however the team and the CIO carry only a portion of the advancement work. Clearly, a lot of innovation happens in product groups, geographies, and lines of business. Establishing a central innovation team doesn’t relieve these sets of the necessity for innovation – quite contrary. Defining a united team that will offer methods, tools, and services should accelerate innovation in each line of business or product group.

These teams are closer to the customer and also have a better knowledge of customer needs. Unfortunately the business lines are also bound with a 90-day clock, which keeps their concentrate on quarterly results rather than longer-term development. There’s a real need for the technology at this level, in conjunction with development at a known level that’s not so bound by quarterly results. So, who owns innovation?

The CEO should SPONSOR and ENCOURAGE invention and MEASURE it regularly. Additionally, the technology needs to live at every level of the business. We’ve seen it proven that innovation driven from the very best fails effectively, and advancement residing in one product group or team creates an unbalanced business just. Every group, every team should be expected to innovate. It’s not the duty of 1 team or one manager, but every person Atlanta divorce attorneys combined group.

Through this, I’ve found that creating a culture where it is encouraged to celebrate victories will make people more prepared to think about the achievements of the team and acknowledge each other. In the process, they will enhance group cohesion and performance. The value of the MBA is more than just the car or truck of the loans you remove for tuition or your compensation after graduation. I came across that the true value lies in the exchanges you shall have, the friendships you can make, and the shared experiences as part of a community of incredibly talented individuals.

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